Although marketing has been around for many years, the way marketing is done today is much different and innovative than say 15 years ago which sound like a long time but it really isn’t. Marketing has always had one bottom line and that is to attract or lure consumers into different brands that compete for our business. Companies compete for our business anywhere form the deodorant we use to the car we ride to work in every day to the airline we chose to travel on a busy holiday season, they are all out to attract both you and I into choosing them over the competitor. It used to be that marketing was mostly done via radio back when Televisions were non existent to print and then Television in the 1960’s to now what has evolved into e-marketing. This new way of advertising called e-marketing however has brought up many topics that consumers are concerned about primarily that of privacy and how far these companies go to get to know us as consumers in order to properly target us into products that we could potentially make use of. Most recently one of the blogs was that of privacy in market segmentation which is basically groups of people or devices that are set to track what our online surfing is like, what websites we like to visits, what times of day are we on there, what clicks we make etc etc. However we have been segmented from the beginning of time when marketing because a boom, in my opinion before segmenting one group of people for a certain product was much more difficult however with technology it has become much easier for marketers to pick up on our habits and interests to market directly for what we as consumers are looking for. I think the evolution of marketing is a great step in the right direction, I think with technology eventually we wont have to be marketed for a woman’s razor as a man because there will be ways of filtering things out that will allow for marketers to segment and target at us directly for our needs just like a woman might not want to see an advertisement for Hanes Underwear with Michael Jordan etc. In conclusion marketing has evolved and will continue to evolve by leaps and bounds as time goes on I can only see a lot of positive in this and can also see the billions of dollars being spent in advertising today to be reduced with now there being different and possibly less expensive mediums of getting the message across to the consumers.
(Its here to Stay)
